Analytics


Analytics are the driving factor behind what makes companies, individuals, or groups successful on all Social Media platforms. Each platform has its own analytics that provide similar statistics, but pertain to the relevancy of the platform. On Twitter, anyone can view their analytics for their personal tweets. This portion of data shows the user can see “Impressions”, meaning how many users saw the tweet. Beneath this, another statistic displayed as “Total Interactions.” The user can view what counts as an interaction, this reveals total likes a tweet has, how many users opened the tweet, Profile clicks the tweet acquired, and the quantified amount of users retweeting this to their own timelines. These analytics are intriguing to me due to how numbers are shown when comparing tweets to the next tweet. When I tweet jokes, trends show that these acquire more attention and travel farther than a serious tweet about something I may have an opinion on. I used to assist in operating Phi Mu Delta’s Facebook page and I had very little understanding at how to read the analytics behind each post the page created. Analytics are serving both the user’s profile and the user’s interactions. Analytics shows the user how fast a company may respond to a customer on Facebook, on average how busy a location is through Google, and when a person was last active on Social Media. These are useful for the user in how we interact with each other through the digital world.

Comments

  1. Michael BernerOctober 16, 2019 at 8:58 PM

    It is crazy to see how analytics have become the driving force behind social media users. It is all about what they can produce to get the most views, clicks or subscribers. Anything that falls outside of that bubble is obsolete and does not need to be published. That isn't to say that analytics aren't important because it most certainly helps people or companies effectively streamline the process of communication.

    ReplyDelete

Post a Comment

Popular posts from this blog

Escaping Reality

Well, I am a few blog posts behind and will be attempting to release 6 posts this week. Two posts each day, maybe not two today. This week is looking very hectic now that I have done this to myself. Last week got away from me having me miss a lot of what was happening around me. This week and the next few I am looking to focus on my surrounding world, ensuring I take time to stop and look around. This past week I missed the ability to relax for a bit, creating more stress than needed. Recently it has been a struggle to find a routine to follow, that allows for a little bit of free time to take that step back. Allowing time each day to reflect, listen, and just be in the environment around me helps me center myself and assists in creating a peaceful moment. With today being the first day of fall I made a deal to a friend that we would go for bike rides every weekend until it finally got too cold to go outside. This creates at least two hours of time immersed in nature and the surroundin...
Read more

Thanksgiving is Christmas' Shadow

With the holiday season quickly approaching it appears that Thanksgiving always gets the short end of the stick. With Christmas and the entire season of Winter, this holiday tends to be forgotten. Stores like Walmart, Target, Meijer, Hobby Lobby, Kroger put up Christmas decorations directly after Halloween. Fall decorations disappear after October 31, and immediately winter decorations get placed out. These decorations usually consist of Christmas trees, lights, nativity scenes, snowmen, snowflakes. All the colors change from bright reds, yellows, oranges, transitions to reds and greens . This gives Thanksgiving a very short period, specifically three days. The rule in my family has always been Thanksgiving before Christmas, in the house the Christmas season does not begin until Black Friday shopping begins. This has always been the case for our family because of downtown Cincinnati hosts a tree lighting to officially kick off the Christmas season. This has been a tradition in our ...
Read more

Beautiful Mind Records

Welcome to the more random posts on my blog. These uploads can range from new music finds that I think the readers should listen to through items that are just absolutely random. This is just how my mind works, and processes information, so buckle up cause this could be a rollercoaster. This blog will focus on musical talents and how the music industry works. Artists like Ariana Grande, Drake, Jon Bellion, Logic, etc… all work for a music label. Some of these artists venture out to create their own labels to assist other rising artists. One example of this happening is with Jon Bellion. This is my favorite musical artist to listen to, the rhythm and style of his albums are never the same and in interviews, he has stated that he would rather make music that spoke to the audience, rather than following the classic four-chord structure that allows a song to become a hit. Artists like Jon Bellion have opened a door for rising groups like Lawrence the Band. Jon used his own label, Beautiful...
Read more