Victory Lap 101

Today I realized that I begin my Finals Week next week. In one of my classes, Strategic Management 4871. This course is designed to only be a ten-week course. With this course, the James F. Dicke College of Business comes our capstone projects. These projects work with Deloitte, Marathon Petroleum Company, Airstream, and Cardinal Health. Three weeks of the Strategic Management course were used to cover industry analysis for each company. The industry analysis is the first heavily graded portion of capstone within the college. Dr. Franquesa originally teaches us about this analysis he also grades this portion of the capstone project. Dr. Franquesa says that this is because it is his expertise, and the other professors would not understand. With this class ending in a week, it is beginning to hit me that my time as an undergrad is almost officially over and the next stage of my life is about to begin. In about a month I will hopefully be starting a new job. Even though I graduate in a mo...

In chapter 9  our book “Social Media for Strategic Communication” discusses shared media. Shared media involves interacting with others through a medium. Conversations usually begin through shared or linked content. Then groups may branch off from this comment. One group that I am actually apart of a group that is a fan base from a Canadian Television show called “Letterkenny.” This show focuses on three groups of people from Letterkenny, Canada. These specific groups are Farmers, Hicks, and Hockey Players. The show has acquired a fanbase across Canada and the United States. This group is called Letterkenny Degen memes. The group is dedicated to creating memes from quotes of the show or using scenes from the show. Recently the show released a new season. After about a week from the season is available on the Hulu streaming platform, the group on Facebook began discussing the season and dissected each part of each episode throughout the season. Groups like this allow for specific di...

With the holiday season quickly approaching it appears that Thanksgiving always gets the short end of the stick. With Christmas and the entire season of Winter, this holiday tends to be forgotten. Stores like Walmart, Target, Meijer, Hobby Lobby, Kroger put up Christmas decorations directly after Halloween. Fall decorations disappear after October 31, and immediately winter decorations get placed out. These decorations usually consist of Christmas trees, lights, nativity scenes, snowmen, snowflakes. All the colors change from bright reds, yellows, oranges, transitions to reds and greens . This gives Thanksgiving a very short period, specifically three days. The rule in my family has always been Thanksgiving before Christmas, in the house the Christmas season does not begin until Black Friday shopping begins. This has always been the case for our family because of downtown Cincinnati hosts a tree lighting to officially kick off the Christmas season. This has been a tradition in our ...

Throughout the nine weeks of the National Football League’s 100th season, many of the sponsored commercials are using more and more professional football players. Personally, my favorite set of commercials is the Progressive insurance commercials starring Baker Mayfield. The company had paid for numerous commercials involving the Cleveland Browns starting Quarterback. One of the commercials involves Baker attempting to start up a simple, old, and raggedy push mower while a field maintenance team member offers Baker his motor. Another is Baker attempting to provide power to a blender somewhere in the stadium by randomly flipping switches in a power box. There is another where he is thanking everyone for coming to watch him play, then begin cleaning the stadium using a handheld vacuum, and one final one of him and his wife binge-watching a show on the big scoreboard at the stadium. The whole purpose of these commercials revolves about protecting “your” house. Being a part of the NFL, Nat...

School has officially become stressful. Currently, life is stressful, morale is low, grades are okay, and time is running out. At least that’s how this semester feels. Consistently this semester I have fallen behind in my classes to end up playing catch up in those classes. I have yet to be fully caught up in all my classes at the same time. I would like to think that at this point in my college academic career I would have prepared myself better for the semester and prioritized my schedule to stay ahead in all my classes and keep my grades to a higher point to what I am at right now. Going into this semester this was my intention and a goal of mine, then things ultimately changed. At the beginning of the year, I got myself off to a rocky start and have been battling with myself to achieve a better academic position for the end of my undergrad term. I can see a correlation with my school performance this semester to how I spent most of my weekends. Most weekends this semester I have s...

In “Social Media for Strategic Communication” by Karen Freberg the author talks about audience segmentation. This is defined in the book as the process of categorizing people into certain groups based on specific criteria. Something interesting about this is that I see this every day and everywhere. Not only is this used on social media, but I can see this being used off of social media. I specifically see this in communication between students with each other and with students to faculty and staff. Personally, I have watched this within myself as well. I find myself adjusting my speech, to the specific audience I am targeting. When giving a speech to a group of classmates, I will be more keen to add jokes and be more unprepared for the speech. Whereas for my capstone presentation, or a final project presentation, I will be dressed for the audience, have practiced the speech numerous times before the presentation and overall be more prepared with minimal jokes. Audience Segmentation pl...

Pinterest is a funky social media platform. This platform allows users to create boards of things a user likes, finds interesting, or just want to explore later. The entire platform has become a Do-it-yourself, DIY, projects ranging from cooking recipes, baking, home improvement projects, or ideas used in ways not previously thought about. One example is using binder clips to hold phone chargers or headphones so they do not get tangled up either when storing the charger or when using the charger. Other projects that I have seen are ways to sort your clothes, shoes, ideas for multipurpose equipment, tidy wise to hide cables for televisions, speakers, or other cables, intriguing ways on how to light up a room using rope lights. This platform is not simple to figure out and provides a challenge to the individual using this interface. Pinterest knows the audience it is trying to reach and knows the users they are connecting with. The platform is nor like facebook, and is unique in the boar...