Audience Segmentation is Everywhere

In “Social Media for Strategic Communication” by Karen Freberg the author talks about audience segmentation. This is defined in the book as the process of categorizing people into certain groups based on specific criteria. Something interesting about this is that I see this every day and everywhere. Not only is this used on social media, but I can see this being used off of social media. I specifically see this in communication between students with each other and with students to faculty and staff. Personally, I have watched this within myself as well. I find myself adjusting my speech, to the specific audience I am targeting. When giving a speech to a group of classmates, I will be more keen to add jokes and be more unprepared for the speech. Whereas for my capstone presentation, or a final project presentation, I will be dressed for the audience, have practiced the speech numerous times before the presentation and overall be more prepared with minimal jokes. Audience Segmentation plays more than just a role on social media platforms but can be seen in all of our lives every day. Companies use this on their social media platforms constantly. Looking specifically at Wendy's the difference between the content they post on Twitter versus Facebook displays. This shows that Wendy's knows their audiences across all platforms they use. This has assisted in ensuring the success for Wendy's throughout their social media presence.