Victory Lap 101

After the one-hit-wonder of the podcast “Beer with the Boys” an executive decision was made to end the podcast, insert sad face. The podcast had planned to open the same every time, a review of beer with a friend, and then an interview of what that guest is involved in. For this episode, we discussed the Student Planning Committee (SPC). After discussion with our executive committee, it was best determined to ditch the podcast campaign due to the branding that would be associated for “Beer with the Boys” was not good for its two hosts for the show. This brand associated us with drinking and through a forecast of a focus group showed signs of the audience believing we were alcoholics, rather than enthusiast assisting in taste testing for the local buyer. The show was also attempting to shine a light on organizations who did a lot of behind the scenes work at Ohio Northern in providing students with experiences that are under-appreciated. The focus was to keep the podcast fun by includi...

In Chapter 2 of “Social Media Strategic Communications,” the author talks about ethics. In the introduction, Karen Freberg talks about how our interactions across our social media platforms can get us into trouble with potential professional positions or with current positions in a job. What we post on these platforms still can limit being accepted for a position, or put an employee in hot water. When Social Media platforms were first created and gained the attraction of everyone this was definitely true. Today, this is not as consistent as stated. While someone's profiles may still be checked before an interview, or if a company has a social media policy. It is not seen to be enforced as frequently. This could be from the evolution of each platform and the continuous limitations as to who specifically interacts with each platform. This ties back to how we present ourselves. Even between Facebook and LinkedIn, there is a clear difference between the uses of both. LinkedIn states it...

Well, I am a few blog posts behind and will be attempting to release 6 posts this week. Two posts each day, maybe not two today. This week is looking very hectic now that I have done this to myself. Last week got away from me having me miss a lot of what was happening around me. This week and the next few I am looking to focus on my surrounding world, ensuring I take time to stop and look around. This past week I missed the ability to relax for a bit, creating more stress than needed. Recently it has been a struggle to find a routine to follow, that allows for a little bit of free time to take that step back. Allowing time each day to reflect, listen, and just be in the environment around me helps me center myself and assists in creating a peaceful moment. With today being the first day of fall I made a deal to a friend that we would go for bike rides every weekend until it finally got too cold to go outside. This creates at least two hours of time immersed in nature and the surroundin...

In chapter 11 of the book “The Art of Social Media,” the text informs us about tips for using social media. One of these is to share what you post to Instagram to Facebook and Twitter as well. This makes sense for a business, but not for a personal profile. When using a business profile, it is important to share and represent a company or organization in the same aspect, promoting at the same time, and posting the same pictures. Instagram makes this easy by allowing us to post to our Facebook or Twitter. For personal use in this current generation, most of the pictures used for Instagram would not be found on Facebook. Generation Z tends to use Instagram to promote themselves, as the platform has grown to be able to market products to sell to the younger generation. These products range from cosmetics to healthy shake options. This has led Twitter to become a meme platform or just a comedy platform that can be serious when following the right channels. Facebook now is more used for a p...

With Post Malone dropping his latest Album “Hollywood’s Bleeding” I wanted this post to look at some of the songs I see as noteworthy on this album. Overall the album is best listened to when listening to it from the first track to the last while skipping none of the songs. The album has a tone to it where each song ties to the next. The album is his third studio album and Spotify states that he is the fifth most listened to artist in the world at this moment. The first song that shows importance is “Hollywood’s Bleeding” the song portrays all the life being sucked out of the area of Hollywood. The song has an array of vocals, a strong sense of rhythm and stimulates the listener to hear the song as a cry to wake up. This song is the first on the album and sets the stage for the rest of the album. The songs to follow use a similar approach to the melody, and tempo. This song is the pacesetter. “Enemies” is another noteworthy track on this album due to the lyrics “Friends are like the ...

Looking at a very unique social media platform, Spotify , we can see unique traits that make this a platform in the digital world, while flipping the entire music industry onto its head. This platform does not let users necessarily post on a wall, but allows you to connect into Instagram and Facebook accounts to share what music the individual is currently listening to. What Spotify does allow the user to do is follow friends for easier sharing of playlists, new artist, or songs in general. The platform allows users to follow their favorite artists or groups and receive notifications when they release something new.  While this is not like most social media platforms, I find that it still meets the basics a platform needs to have. These I have found to be the ability to follow other users, a way to express yourself. Through Spotify, this means creating a playlist that are tailored to the listener and sharing this specific playlist with their friends or following a certain playlis...

In Chapters 7 and 8 the book “The Art of Social Media” discussed ways to obtain more followers and a consistent base of readers throughout social media platforms. This intrigued me with companies like Isagenix who use social media to gain new customers, new associates and promote their products through their influencers. One of my buddies is a representative for Isagenix and has tried to get me signed up plenty of times before. Isagenix is a company that focuses on body image and promotes healthy lifestyles through its shakes, challenges, and different types of diet recommendations. The friends who have tried to get me to join has earned up to $13,000 from one of the challenges the company sponsors. He gains followers by continuously posting about his success, links his Instagram and Facebook to each other allowing him to easily find new potential members for Isagenix products. Using multiple platforms to direct new followers to one has proven effective for him and has allowed him to p...

Let’s talk a little more about me. I love music, I love to cycle, I work for a company called Rowmark where we make large plastic sheets and customizable signage. I have been an intern here for the past year being exactly 381 days. Currently, I work half days working in total about 24 hours a week then working on academic work throughout the evening. This can create a stressful time and environment. A huge strategy that I have used in the past year has been going to the counseling center here at Ohio Northern (ONU) to just talk to someone about how I am feeling and receive any new tips on what I can do to continue succeeding throughout my academic career. Some tips that my counselor has shared with me is to spend time without electronics, just to have a moment to breathe. I usually try to do this between work and before evening work begins. Another item that I have been using is Google calendars to help me stay on top of homework assignments. With this application, I am able to create ...

This week on Zach talks about social media lets dip into Snapchat. Snapchat was founded back in 2012 and has seen a variety of changes both for the better and the worse. One update that Snapchat created was a way to send your friends money through the app. Luckily this was not a super popular addition to the platform. Popular features to this platform have been the addition of stories, being able to chat with someone without having to send a picture, being able to put multiple friends into a group to talk to everyone at once, the addition of filters to images, and finally the development of SnapMaps. When this function was released rumors circled about who would be able to see who on this map, how accurate the map would be if the user could set restrictions on who may see their location or what they are doing. This feature was introduced with instructions on how to effectively use this feature showing the user that this update still keeps Snapchat simple and fun to use for Millennials ...

Something that has always irked me on Social Media Platforms are those giveaways that accounts create. When accounts offer to give money to someone who likes and retweets a certain tweet they can have a shot at earning the money. Simple right? Nope, you always have to follow the person doing this “giveaway.” the claim is that if you aren’t following the person doing this event, they will not be able to contact you to deliver your prize. For the most part, this is not accurate. Profiles can request to direct message anybody from twitter, the receiver from the request then chooses to accept or decline this request. In a “giveaway” the sole purpose is for an account to gain a bunch of followers to achieve a twitter famous status. After these events end I have seen a handful of accounts actually change their profiles to a different name, twitter handle, profile pictures, and cover photos. The takeaway from this entire blog is that the majority of giveaway events on Twitter, Instagram, or F...

Welcome to the more random posts on my blog. These uploads can range from new music finds that I think the readers should listen to through items that are just absolutely random. This is just how my mind works, and processes information, so buckle up cause this could be a rollercoaster. This blog will focus on musical talents and how the music industry works. Artists like Ariana Grande, Drake, Jon Bellion, Logic, etc… all work for a music label. Some of these artists venture out to create their own labels to assist other rising artists. One example of this happening is with Jon Bellion. This is my favorite musical artist to listen to, the rhythm and style of his albums are never the same and in interviews, he has stated that he would rather make music that spoke to the audience, rather than following the classic four-chord structure that allows a song to become a hit. Artists like Jon Bellion have opened a door for rising groups like Lawrence the Band. Jon used his own label, Beautiful...