Chapter 11, I Missed Chapter 10 :(

In chapter 11 of the book “The Art of Social Media,” the text informs us about tips for using social media. One of these is to share what you post to Instagram to Facebook and Twitter as well. This makes sense for a business, but not for a personal profile. When using a business profile, it is important to share and represent a company or organization in the same aspect, promoting at the same time, and posting the same pictures. Instagram makes this easy by allowing us to post to our Facebook or Twitter. For personal use in this current generation, most of the pictures used for Instagram would not be found on Facebook. Generation Z tends to use Instagram to promote themselves, as the platform has grown to be able to market products to sell to the younger generation. These products range from cosmetics to healthy shake options. This has led Twitter to become a meme platform or just a comedy platform that can be serious when following the right channels. Facebook now is more used for a professional setting like LinkedIn but to stay connected with your family that may be unable to visit frequently. As a business the rules do not apply, the rules are always changing and companies are always trying to get more customers to use them, rather than their competitors. Using all three platforms guarantees the same message to go across when posting photos. But companies like Wendy’s have a different face to show when they use Twitter. Wendy’s has been able to identify how to tweet to grab the attention of the tech-savvy generation. This consists of making fun of their competition and much more miscellaneous tweets. Twitter has evolved, and each platform will continue to separate itself from the other continuing into the future.

Comments

  1. Michael BernerSeptember 19, 2019 at 9:22 AM

    I like the statement you made where you said it is always changing because that is the epitome of social media. Demographics on various platforms are always changing. Therefore, the advertisements and companies who are promoting products have to change the way they tweet. It is interesting how you brought up Wendy's on Twitter because I have noticed the same thing. Many companies tweet things that lend towards a younger crowd, whereas on Facebook they may post something to lend to the older crowd that uses it.

    ReplyDelete

Post a Comment

Popular posts from this blog

Escaping Reality

Well, I am a few blog posts behind and will be attempting to release 6 posts this week. Two posts each day, maybe not two today. This week is looking very hectic now that I have done this to myself. Last week got away from me having me miss a lot of what was happening around me. This week and the next few I am looking to focus on my surrounding world, ensuring I take time to stop and look around. This past week I missed the ability to relax for a bit, creating more stress than needed. Recently it has been a struggle to find a routine to follow, that allows for a little bit of free time to take that step back. Allowing time each day to reflect, listen, and just be in the environment around me helps me center myself and assists in creating a peaceful moment. With today being the first day of fall I made a deal to a friend that we would go for bike rides every weekend until it finally got too cold to go outside. This creates at least two hours of time immersed in nature and the surroundin...
Read more

Thanksgiving is Christmas' Shadow

With the holiday season quickly approaching it appears that Thanksgiving always gets the short end of the stick. With Christmas and the entire season of Winter, this holiday tends to be forgotten. Stores like Walmart, Target, Meijer, Hobby Lobby, Kroger put up Christmas decorations directly after Halloween. Fall decorations disappear after October 31, and immediately winter decorations get placed out. These decorations usually consist of Christmas trees, lights, nativity scenes, snowmen, snowflakes. All the colors change from bright reds, yellows, oranges, transitions to reds and greens . This gives Thanksgiving a very short period, specifically three days. The rule in my family has always been Thanksgiving before Christmas, in the house the Christmas season does not begin until Black Friday shopping begins. This has always been the case for our family because of downtown Cincinnati hosts a tree lighting to officially kick off the Christmas season. This has been a tradition in our ...
Read more

Beautiful Mind Records

Welcome to the more random posts on my blog. These uploads can range from new music finds that I think the readers should listen to through items that are just absolutely random. This is just how my mind works, and processes information, so buckle up cause this could be a rollercoaster. This blog will focus on musical talents and how the music industry works. Artists like Ariana Grande, Drake, Jon Bellion, Logic, etc… all work for a music label. Some of these artists venture out to create their own labels to assist other rising artists. One example of this happening is with Jon Bellion. This is my favorite musical artist to listen to, the rhythm and style of his albums are never the same and in interviews, he has stated that he would rather make music that spoke to the audience, rather than following the classic four-chord structure that allows a song to become a hit. Artists like Jon Bellion have opened a door for rising groups like Lawrence the Band. Jon used his own label, Beautiful...
Read more