Blue Book, Big Book

Looking back through the second book we study in social media principles the book went into further detail compared to our little blue book. The little blue book was powerful and eluded to its audience, students and anyone associated with studying social media. For a deeper dive that is where the second book comes into play. The blue book is very introductory while the larger book provides more detail and to my understanding more than just a novice level of reading. The book really emphasized how to be ethical while using social media which I feel has been strayed away from in recent years. Investigating into how politicians and companies use each platform we can see the change through the years. With our technology advancing every year this provides the need for more ethics and legal implications around advertising for products, brands, or companies. Ethically looking at terms and conditions, tracking someone's smartphone, collecting cookies, listening and collecting data through their voice to provide specific advertisements tailored to one person can be seen as an infringement of our privacy while the other end of the spectrum sees that users agree to the terms and conditions and find nothing wrong with these actions. Social Media today is continuously evolving and becoming an overpowering addition to advertise, influence, and sell towards potential consumers.

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